My use of AI in blog writing depends on where the article came from.
If I sit down to write an original article from scratch, I want the thinking and substance to come from me, following essentially the same principles I use for books.
But there is one place where I use AI much more heavily: turning something I already created in audio or video into a written article.
The most common example is my podcast blog. For SEO and accessibility, I like each podcast episode to have an article version of the conversation—something more readable than a raw transcript, but still faithful to what was actually said.
In that situation, I may give AI the full transcript and essentially say:
Turn this conversation into a narrated article. Stay true to what was actually said. Do not add new ideas, claims, examples, stories, or conclusions. You can rearrange statements when necessary so they make more sense when read than they did when spoken.
So instead of publishing:
Guest: I started the company because…
Me: That’s interesting. Why?
Guest: Well, because…
AI might turn that into something like:
She told me she started the company because [the reason she actually gave during the conversation]. Later, I asked her about [another topic discussed in the episode], and she explained that…
That’s the kind of transformation I’m comfortable using AI for.
The content already exists. The interview happened between real human beings. The ideas, stories, questions, answers, and opinions came from us. AI is helping me change the format from spoken conversation to readable prose.
Matching my writing style
I also give AI a detailed style guide built from roughly 30 samples of blog posts I wrote myself, by hand.
Those samples help it understand things like my sentence structure, pacing, humor, transitions, vocabulary, and general tone.
At the moment, I’d estimate articles created this way sound about 70% like something I would have written myself. I’m still working on improving that. I’m comfortable being transparent about that.
The goal isn’t to convince you that I personally typed every sentence. The goal is to make sure the article accurately represents a piece of media I actually created, while making it more useful for someone who would rather read than listen or watch.
What I will not do
I will not give AI a topic, have it research or invent an article about that topic, and then publish the result under my name as though I wrote it.
I will not allow it to fabricate quotes, stories, opinions, experiences, or conclusions that weren’t present in the source material. And I will not intentionally make an AI-generated article appear to contain original thoughts from me that I never actually expressed.
For podcast articles in particular, the rule is: AI can change the format. It cannot change the substance.